About INSPRA

The mission of the Illinois Chapter of the National School Public Relations Association (INSPRA) is to provide a source of connection, collaboration, and professional development for school communicators in order to strengthen support for Illinois public schools, which leads to greater student success. 

Chapter By-Laws

Policy Manual

Strategic Focus Goals

Rather than a traditional strategic plan with a fixed end date, INSPRA has adopted strategic goals under a model for continuous improvement—a model designed to keep the organization focused yet responsive to the ever-changing educational landscape and the evolving needs of school PR professionals. This plan is centered on four key areas: Professional Development, Membership Engagement, Awards & Recognition, and Financial Responsibility. Each year, the board will identify specific, measurable objectives under each of these pillars to ensure we are making meaningful progress while staying adaptable.

Professional Development
INSPRA offers in-person, virtual, and online school public relations programming to ensure that all members’ professional growth needs are met.

2025-26 OBJECTIVE: Enhance the Tips and Tactics series by developing a dynamic virtual experience that is easy to access, engaging to attend, and valuable to apply.

Membership Engagement
INSPRA engages current members, new members, and potential members to encourage professional development, connection, and support of the school public relations profession.

2025-26 OBJECTIVE: Develop and implement comprehensive membership workflows that support the full lifecycle of INSPRA membership, from prospect to onboarding and renewal.

Awards & Recognition
INSPRA recognizes, both formally and informally, those working to advance and promote school public relations.

2025-26 OBJECTIVE: Use the website and social media as strategic tools to highlight the impact of school public relations and strengthen member engagement.

Financial Responsibility
INSPRA ensures the long-term sustainability and financial stability of the organization by maintaining strong financial reserves and maximizing diversified revenue sources.

2025-26 OBJECTIVE: Diversify and expand INSPRA’s revenue base beyond membership dues to support innovation, reduce risk, and create long-term financial resilience.