INSPRAtions Conference

Thank you to our sponsors:

Schedule of Events 

Registration/Coffee Service Open – 8:30 a.m.

Welcome (in chosen rooms) – 9:05 a.m.

Each session is one hour. Attendees choose one presentation for each session.

Session One – 9:15 a.m.

RESEARCH - Amplify Their Voices - Improving Engagement with Students, Staff, Parents and Community
Five ideas to improve engagement with your community and strengthen connections with internal and external stakeholders.
Presenter: Brett Clark APR, Senior Strategic Consultant, CESO Communications

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COMMUNICATIONS STRATEGY - Building a Storytelling Team
Strategies to work with the teachers union and building leaders to tell your district’s stories.
Presenter: Eric Steckling, Deerfield 109

Session Two – 10:30 a.m.

COMMUNITY ENGAGEMENT - Redesigning Toward Equity
With proper planning and robust engagement, decisions related to boundary changes, building consolidation, and new school construction don’t have to create chaos in your community!
Presenters: Melissa Messinger, Executive Director of Communications; Dr. Devon Horton, Superintendent; Sarita Smith, Director of Student Assignment, Skokie/Evanston District 65

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VIDEO SERIES DEVELOPMENT - “My Plan, My Story” Student Profiles
Essential building blocks for a video series are planning, filming, editing, and distribution.
Presenter: Daniel Kolen, Digital Media Coordinator Maine Township High School District 207

LUNCH – 11:30 a.m.

Session Three – 12:30 p.m.

SUPERINTENDENT TRANSITION - Communicating to Internal & External Stakeholders
Successful strategies for introducing a new district leader to staff and community.
Presenters: Alex Mayster, APR, Executive Director of Communication, Naperville District 203 and Dr. Jenna Woodland, Superintendent of Evergreen Park District 124

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SOCIAL MEDIA CAMPAIGN - “I Am Every Learner” Student Profiles
Learn tips for planning and creating a successful social media campaign that highlights student diversity and connections to the district’s strategic plan.
Presenter: Nicole Eimer, Digital Communication Specialist for Valley View School District 365U

Session Four – 1:45 p.m.

PARTNERSHIPS - Student Success Through Workforce Development
Benefits of a business-education community partnership that expanded career exploration for students.
Presenters: Jill Browning, District 99 Communications Director, Laura Crawford, President, Chamber630; Karyn Charvat, Executive Director, PowerForward DuPage; Teri Manderino, Counselor & College/Career Specialist, Downers Grove North High School; Lavon Robinson, Counselor & College/Career Specialist, Downers Grove South High School

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SCHOOL SAFETY COMMUNICATION - What Parents Want to Know
Reassure stakeholders (staff, families) with school safety messaging through creative safety campaigns, community forums/events, and specialized websites.
Presenters: Brooke Hagstrom, Woodland District 50; Samantha Ptashkin, Director of Communications Barrington District 220; and Jean Malek, Executive Director of Communications & Community Relations for Lake Zurich Community Unit School District 95.

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