The Illinois School Board Journal is seeking compelling and relevant stories about today’s important public education issues. IASB works with INSPRA to feature the award-winning Practical PR column in each issue.
the Journal and its Readers
The Illinois School Board Journal is
published bimonthly by the Illinois Association of School Boards and mailed to
approximately 6,000 members of local public school boards and 2,500 school
administrators, state and federal government offices, professors of education
administration, organization leaders, and interested citizens. Digital editions
are publicly available.
The Journal’s aim is to serve school board members with information and insights to be effective in their governance role. Generally, these are volunteers who wish to do the best job possible for school and community; have little or no formal instruction or experience in education or government; have demands on their time (including a full-time vocation outside education); and seek material that is accessible and relevant.
The school board fills a role different from all the others
in public education. The Journal
addresses the needs of public bodies whose job it is to set goals and direction
for their local systems of education, adopt school district policies, and
Guidelines for working together with INSPRA to publish Practical PR
Topics: When considering your topic, look for something
engaging and useful to our readers, who are mostly board members. A piece related to the Journal theme or cover
story is fine. A completely unrelated piece is fine, too. Some writers
appreciate a guideline or a push in a specific topical direction, and we are
happy to provide that. Should your areas of interest trend in a different
direction, please go with that. It will probably engage our readers as well.
Focus: It’s important to focus on board work, board impact, board-administration collaboration, and/or district/community collaboration. A great thing happening at your school is indeed great, but if the board wasn’t involved, it may not work for our readers.
Remember: Not all districts have a PR person.
Word Count: A range of 700-900 words is your guideline, but
only a guideline. Tell your story.
Deadlines: The Journal is published six times annually,
starting each calendar year with a January/February issue. Deadlines are the
first of the month prior to publication: so December 1, February 1, April 1,
June 1, August 1, and October 1. We will, of course accept your submission at
Theresa Kelly Gegen ([email protected]) is the Journal editor.
Heath Hendren ([email protected]) works with INSPRA, too