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Exemplary Chapter 2017
Mission: To provide a source of connection, collaboration
and professional development for school communicators
in order to strengthen support for Illinois public schools,
which leads to greater student success.
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Feb. 16 Tips & Tactics Workshop
Feb. 16 Tips & Tactics Workshop: Beyond Column Inches and the Almighty Hits Counter: Evaluating School Communications to Inform Your Effectiveness     
All too often, school public relations is considered solely by the tools alone. A great feature story in your key daily, a heartfelt video, and a packed open house are all wonderful – but did they accomplish the job they were set out to do? Without full-scale public relations planning and evaluation based on researched needs, targeted goals, and measured results, we never really know.

In this session, Sandy Cokeley, APR, a veteran school PR practitioner with expertise in performance improvement and evaluation, will cover the history and evolution of best practice in communications evaluations. As project manager for the National School Public Relations Association’s new School Communications Benchmarking Project, Sandy will also show how to use this unprecedented new tool that includes rubrics of practice and suggested measures to evaluate and improve your school communications program.

The bottom line - Participants will learn various approaches to that all important E-Evaluation in their RACE communications plan and how to best infuse them into their existing programs based on a one-size-does-not-fit-all platform. Bring your communications evaluation challenge to the session for practical application on what you’ve learned.
Workshop Schedule
9:00-9:15am | Host Welcome
9:15-10:35am | Presentation: Evaluating School Communications to Inform Your Effectiveness
10:35-10:45am | Break/Networking
10:45am-10:50am | INSPRA Updates/Activity
10:55am-12pm | Program (continued)
Lunch & Learn
12:00-1:00 |FREE Lunch and Continued Learning sponsored by Blackboard


If you purchased the Tips & Tactics series, please RSVP to jmifflin@managementservices.org.

INSPRA will film this Tips & Tactics session, post it online immediately following the session, and send the link to the video to all of those registered for the session. This will ensure higher quality audio for online attendees.

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