This workshop will use two rooms, splitting participants in several ways during the morning to mix 'n match as we focus on specific communication areas. For "newbies", the workshop will provide a basis for integrating all facets of school PR into your job. For "vets", you'll be amazed how a fresh look can open a whole new door to strengthening your skills. We also will try to regroup around size, single vs. multi-person departments and elementary/high school. A refresher on school PR ethics will be included.